UX & CX Designer · UX Writer
I design clear, intuitive digital experiences by connecting user needs, customer experience and content.
With 9+ years in customer-facing environments, including Dior and Jacquemus, I bring a service-driven perspective to UX — turning complexity into experiences that feel simple, trustworthy and easy to navigate.
I approach design as a system where user needs, content, structure and interaction work together to create intuitive experiences.
My background in customer experience taught me to pay close attention to the moments where uncertainty, friction or lack of information can break trust.
Today, I bring that perspective into UX design, CX design and UX writing — from understanding the problem and mapping journeys to designing flows, interfaces and content that help users move forward with confidence.
Redesigning an inaccessible booking journey to explore how clearer flows, information and reassurance can reduce friction for PMR users.
02Exploring how digital touchpoints can build confidence in high-value purchase journeys while preserving a premium service experience.
03Exploring how clearer microcopy, reassurance and content hierarchy can support first-time users through key purchase decisions.
04Exploring a time-first discovery experience designed to reduce cognitive load and help listeners choose content around the time they have available.
Working on a UX, CX or content challenge? Let's make the experience clearer, simpler and more useful.